Whether three inventory turns a year makes a home staging business work
Staging inventory is worth modeling as a capital business rather than a service, and the whole picture tends to live or die on inventory turns. Consider a package for a 1,700 square foot house at $14,000 of inventory at cost, sourced from a mix of clearance and trade accounts, charged at $3,600 for a 60 day first period plus $650 a month after. At three turns a year with an average engagement of 75 days, that package grosses roughly $11,500 a year against $14,000 of capital, before labor or overhead. Against that: 2,000 square feet of warehouse at $1.10 per foot per month runs $2,200 monthly, a box truck runs about $900 a month, and two installers at $22 an hour for roughly 16 hours of install and 6 hours of de-stage per job add up to around $500 of labor a job before payroll burden. That warehouse and truck cost has to spread across however many packages stay in motion at once. Three assumptions in this model deserve scrutiny. First, three turns a year assumes almost no gap between jobs, and gaps carry the real risk since inventory sitting idle earns nothing while still paying rent. Second, replacement cycle: a sofa installed and de-staged eight times is no longer sellable as staging inventory, and the realistic write-off period, four years or six, changes the return meaningfully. Third, damage and loss rates on items living in vacant houses with lockboxes on them add a cost that is easy to underestimate early on. The operators who make this model work generally need to know what percentage of the year a package actually needs to be out on a job for the math to hold, and the answer shifts depending on whether the client base is mostly flippers with predictable timing or one-off sellers with unpredictable timing. Getting that number wrong before scaling to a second truck is the expensive way to learn it.