If you were signing with a brokerage tomorrow, what would actually make you pick it?

I'm not a broker owner and I'm not licensed. I'm building a list of shops in my market because I'll need one eventually, and I've now sat in four recruiting conversations that all sounded the same.

Every single one led with the split. Then the office space, then the CRM, then "we're a family here." Two of the four mentioned the written buyer agreement requirements without me asking, and one of those handed me their actual forms packet and a one page summary of how they train on compensation disclosure. That one had the worst split of the four.

So I can't tell what I'm supposed to be buying. Somebody will tell me the split is the only number that matters because everything else is a website you could pay $60 a month for. Somebody else will tell me that the first time a deal goes sideways, the person who answers the phone is worth ten points of split.

The reason I'm asking here rather than in an agent room: you're the people setting these offers. Tell me which part of your pitch you actually believe is the reason people sign, versus which part is there because everyone else says it.