One asset class or all of them, when you have no closed commercial deal yet
Two leads sitting in front of me that have nothing in common. One is a 14 unit brick walk-up, four units down, seller inherited it and lives out of state. The other is a 22,000 square foot single tenant flex building, tenant has three years left at rent that looks well under market, seller wants out before he has to negotiate the renewal. I can underwrite the first one badly and the second one worse.
The case for picking one lane and staying in it: commercial buyers are asset-selective right now, and the people who actually close on flex industrial are not the same people buying tired walk-ups. If I only do small multifamily I can learn one lease form, one expense structure, one set of underwriting habits, and I can hold twenty real buyers in my head instead of a spreadsheet of names I can't rank. Every hour I spend learning percentage rent or CAM reconciliation is an hour I'm not spending on rent rolls.
The case against: distress doesn't arrive on a schedule. In a metro my size, one asset class might produce three or four genuine tie-up candidates a year, and if I pass on everything else I'm not a wholesaler, I'm a hobbyist. The sellers who are motivated are motivated in the sectors under pressure, and I don't get to choose which ones call me back.
One more thing pushing on this. North Dakota's 2025 law extended wholesaling requirements to all real estate transactions instead of residential only, so the regulatory side doesn't care how narrowly I scope myself, and licensing and disclosure triggers vary by state anyway. Confirm yours with an attorney licensed there before you build a process around it.
Curious where the room lands.
Starting commercial wholesaling with no closed commercial deal, how would you scope it?
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