My cost per verified buyer is 62 dollars from a standing start
I'm three months into standing up a dispo service and the only asset that matters is the buyer list, so that's where the money has gone. Where I am now:
Pulled cash-recorded deeds in four counties going back 24 months, roughly 3,100 unique grantees after I stripped out lenders, trusts and anything that looked like a bulk institutional buyer. Skip traced 1,400 of them at 0.19 each. Called through 900. Reached 310 people, had a real conversation with 188, and got 74 who described a repeatable buy box and gave me a price ceiling and a proof-of-funds source. So 74 verified buyers for about 4,600 all in, mostly my own hours valued at nothing plus a VA at 9 an hour. Call that 62 a buyer, and my hours are free in that number which is a lie I'm telling myself.
Two problems on my desk. First, two of my four counties don't publish sale prices at all, so I can identify who bought but not what they paid, which makes it very hard to sort a serious buyer from someone who bought one house in 2023. I've been guessing from deed volume alone.
Second, I've been offered a list of 4,000 self-identified cash buyers for 1,900 flat. That's 47 cents a name, versus my 62 dollars. Obviously the quality gap is enormous, but if even 5 percent are real that's 200 names for 1,900.
Do I keep grinding calls, or buy the list and use it as a top-of-funnel to call into? I don't want to pay 1,900 to send email to people who never opted in.