Blast the whole list at once, or work the top five by phone first?
I'm building the dispo side of a small service business and I've got 60 names in a spreadsheet, of which maybe seven have actually closed something in the last year. A contract lands on my desk tomorrow. What do I do first?
Option one, one message to all 60 at 7am. Maximum reach, fastest possible match, and I find out who's real by who replies. That's basically how the marketplace platforms work, put it in front of everyone and let the fastest buyer win.
Option two, phone calls to the seven, starting with the two who close most often. Slower to reach volume, but a call gets a decision and a text gets ignored. And the seven are the reason I have a business at all, so putting them behind 53 strangers seems backwards.
What I can't figure out is the reputation cost. If I blast 60 and the deal is gone in two hours, 58 people got a message about something they couldn't have. Does that make the list warmer because they know I have real deals, or colder because they learn my emails are a lottery? I genuinely don't know and I suspect the room disagrees.
New contract in hand. What's your first move?
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