Paid driving app on day one, or a phone camera and a spreadsheet?
I've spent so long in analysis mode that I've started analyzing the software instead of the houses, which I recognize is worse. The subscription apps do address logging, owner lookup, and mail campaigns from the phone. Monthly fee plus per-lookup costs. The free version of this is me photographing a house, reading the number off the curb, and typing it into a spreadsheet on Sunday, then looking owners up on the county site one at a time.
Case for paying. Everything lives in one place, routes get recorded so I don't drive the same street twice by accident, and mail goes out the same week instead of whenever I get around to it. Speed of first contact seems to matter, and manual data entry is exactly the step I will personally skip.
Case for not paying. I have no deals, no proof I'll stick with it, and a monthly fee starting before any revenue is how people end up quitting with a subscription still billing. The county site is free. A spreadsheet is free. If 40 addresses a week is my ceiling anyway, I'm not close to the volume where the tool pays for itself.
What I don't know is where the crossover is. Is it a number of addresses, or is it just whether you're honest about your own follow-through?
Paid driving app from the start?
17 votes