The address everyone ignores in a driving for dollars list is the neighbor next door.
Say you log a boarded Victorian because the siding is half gone and the yard is waist-high weeds. The owner of that property may be unreachable, in probate, or simply not ready. But the owner next door has watched that house drag down every comp on the street for three years, and they are extremely ready. They want it gone. They may own free and clear somewhere in the chain and be willing to do something creative just to stop the bleeding on their own equity. A direct mail campaign aimed only at the distressed address misses this entirely, and so does almost every conversation I see about building a driving for dollars list. The distress you can see from the car is an indicator of seller motivation, but motivation does not only live at the address with the broken gutters. It also lives at the address that shares a fence with it. The neighbor contact is cheaper to reach, easier to get on the phone, and sometimes has a relationship with the distressed owner that opens a conversation you could never open through the mail. There are cases where a neighbor has bought a distressed adjacent property before, or at least tried to, which tells you they have already done the math on why they would want it. The question I have not seen answered anywhere is whether anyone is actually building a two-address strategy into their logging workflow, where every distressed property automatically generates a second record for the immediately adjacent owner, or whether that second record just gets lost because the app has no field for it.
