Owners keep asking me the same five questions, so now I'm thinking about charging for the answers

I ran the free version for two years in my service business and the conversion was better than anything paid I tried. But the reason wasn't price. The free room filled with people who wanted to do it themselves and never hire anyone, and the two owners who did hire me were both people who showed up, watched me be competent for six hours, and decided they'd rather pay me than do it.

So the question I'd ask is what fraction of your 12 seats are ever going to be management clients. If it's one in twelve, the class is a product and you should price it like one. If it's five in twelve, the class is marketing and $300 is a barrier you're putting in front of your own sales pitch.

Also 12 to 15 hours of prep is optimistic if you want slides. It was more like 30 for me the first time, and about 4 for every rerun after.

What's in it that isn't on YouTube already? I ask because I've watched a lot of landlord content and the generic stuff is genuinely everywhere and free. The part I've never found is anyone walking through what actually happens in one specific county when a tenant stops paying, with the real timeline and the real forms. Notice periods and the filing process vary by state and sometimes by court, so the national videos all go vague right at the point I need detail.

If that's your class, I'd pay. If it's screening best practices, I'd probably watch it free and not come back.

$300 for six hours of live time from someone running 90 doors is underpriced and I think it hurts you. I've bought a couple of things in that range and I treated them like a podcast, half-attended, never did the homework. The one program I paid real money for I finished, because I'd paid real money.

That isn't a rule about human nature, it's just what happened to me. But price is a signal and $300 signals hobby.

Separate point, cap of 12 with live Q&A is the actual product. The checklists are worth something but they leak the second you email them.

Who's covering your phone on those four evenings? I run a small team and every time I've added a thing that only I can deliver, the thing got delivered and something else slipped. Usually it was owner calls, which is the exact revenue you're trying to protect.

If you can't hand a session to your ops lead by run three, you've built yourself a second job that pays worse than your first one. I'd design it from day one so someone else can teach two of the four sessions, even if you teach all four the first time.

Run the numbers on which business you're actually in.

Class: $3,600 gross, 16 hours live, call it 30 hours first-run prep, 46 hours. That's $78 an hour and you eat the platform fees and the no-shows. Rerun two is 20 hours for $3,600, so $180 an hour, which is fine.

Management: one 4-unit owner at, say, $1,400 rent per door, 8 percent, is roughly $5,400 a year in fees for far less of your personal time, and it renews.

So the class only wins if the seats convert. The whole thing rests on that assumption and you haven't given a number for it. You have 30 first-time landlord owners already, which means you have a sample. Go ask five of them whether they'd have paid $300 before they hired you, and ask five people who called you and didn't sign whether they'd have paid. If neither group says yes, you're building a product for a market you can't see yet.

The other thing I'd want tracked is refund rate, because that's where these things get ugly and it doesn't show up in a first-run spreadsheet.

Record the four sessions the first time you run them live. Then the second cohort buys the recordings plus a live Q&A hour, and your delivery time drops to one hour a month while the price stays the same. That's how I'd get out from under the calendar problem cobalt is pointing at.

The piece I'd guard is the local material. That's the whole reason someone picks you over a national course, and it's also the piece that goes stale, so somebody has to keep it current every year.

Buyer's view. I'm not buying yet, I'm building a list, and I'd pay $300 for the county-specific walkthrough beacon described and nothing else. The screening module I'd skip.

One warning, when you say specific things about notices or what a lease can require, people will treat it as legal advice even when you say it isn't. I'd have an attorney in your state look at the templates before you hand them out, because those are the pages that get forwarded.