Short-term rental comp erosion is hitting hotels in markets I am watching, and the direction of the pressure is not what most people expect
The framing I see most often treats STR supply as the ceiling on a hotel's ADR, as though the Airbnb listing two blocks over sets the rate floor and the hotel has to go lower to fill. That gets it backwards in a lot of markets. In gateway cities and supply-constrained beach towns, hotels have been taking rate share back from STRs over the past two years because local short-term rental ordinances pulled several thousand listings off platforms almost overnight, and the hotels that held ADR discipline through 2022 and 2023 ended up with occupancy gains they did not have to buy with discounts. The case worth studying is a 44-key independent coastal property that lost roughly 18 percent of its STR competitive set to municipal registration limits in a single quarter. RevPAR moved 11 percent in the following two quarters with no capital deployed, entirely on reduced supply. The operator had been pricing against the STR comp set as if that set were permanent. It was not. The assumption doing the most work in any hotel hold right now is whether the STR supply in that submarket is durable, because the ordinance risk and the platform fee pressure both run against the STR side, and a passive hotel hold that priced in permanent STR competition may be sitting on a better position than the original underwriting showed. The counter-risk is real too: in markets where ordinances loosened or enforcement is thin, STR supply grew into 2024 and compressed hotel occupancy without touching hotel ADR, which means operators absorbed the pain in volume rather than rate. That split outcome means the regulatory trajectory of the specific submarket is doing more work in a five-year hold than the national STR demand story. What does the ordinance picture look like in the market you are underwriting, and has anyone modeled the hold under two scenarios where STR supply stays flat versus drops 20 percent?