Weighing a third investor relations client against already-full quarter-end weeks
A useful way to evaluate whether to take on a third IR client is to log time to the quarter hour and compare margins across existing accounts. Client A: 90 LPs across two apartment deals, $2,000 a month. Average 18 hours, spikes to 34 in the month after quarter close. Effective $111/hr average, $59 at the spike. Client B: 210 LPs across five deals plus a small fund, $3,500 a month. Average 41 hours, spikes to 70. Effective $85 average, $50 at the spike. Inherited data, three overlapping investor lists, and a subscription file where two capital accounts still do not tie to the bank record, are the kind of issues that quietly erode a deal that looks fine on paper. A third prospect at 340 LPs, deals originally raised by three different sponsors that got consolidated, offering $4,000 a month and wanting to start ahead of a Q1 reporting cycle, is the kind of opportunity that looks attractive until the operational math is run. The options worth weighing: decline, or accept with a paid cleanup phase in front of it, something like $9,000 over six weeks to build one clean investor record before a single update goes out. Renewal pricing on the pleasant but underpriced client is worth raising separately from the new decision. Drafting updates with an AI assist can cut writing time roughly in half on routine paragraphs, which changes the hours math meaningfully, provided sponsors are told plainly that assist is in use. Behind all of it sits the hiring question. A part-time coordinator at $28 an hour who absorbs mail merges and data pulls is generally worth the cost whether or not the third client signs.