Finished lot revenue at today's builder pricing, or haircut it
Everything in a land deal hangs off one number, what the finished lots sell for. And that number lands two to four years after you sign, which is the part I can't get comfortable with.
Three ways I've seen it done.
Use today's comparable finished lot prices in that submarket, straight. Argument is that guessing the direction of prices is guessing, and today's number is the only observable one you have. If you haircut everything you'll never buy anything.
Apply a haircut, 10 or 15 percent, to today's price and see if the deal still works. Argument is that your costs are going to come in over budget and your timeline is going to run long, and the haircut is where that lives. Also that you can't hedge revenue on a three year project so you buy the margin up front.
Don't underwrite lot revenue at all until you have a builder contract with real takedown pricing and a schedule, then underwrite to that. Argument is that any other approach is fiction. Counter is that in a lot of markets no builder will contract lots that aren't entitled, so you'd be requiring a signature you can't get at the stage where you have to decide.
What pushed me to ask is that the same 30 acre deal works at three different levels of aggression and I don't know which version of me is being sensible. The housing shortage argument says demand for lots is durable. That doesn't tell me anything about price in one submarket in 2029.
How do you set the finished lot revenue assumption?
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