Per unit per month is the standard shape for the core property management system on a property that size, and roughly 1 to 4 dollars per unit per month is the range people describe for the main platforms, often with a minimum monthly charge so small properties pay more per door. On 200 units that puts the core system somewhere in the low hundreds to under a thousand a month. The bigger institutional systems price higher and add modules, so the same building can land anywhere in that band depending on what's turned on.
Most of what you listed is separate. Resident screening is typically charged per application, commonly in the 25 to 60 dollar range, and usually passed through to the applicant as part of the application fee where state law allows that, which varies. Utility billing and ratio utility billing services are their own vendors charging a few dollars per occupied unit per month. Renovation tracking on a value-add plan is often a construction module or a standalone tool, and plenty of sponsors still run it on spreadsheets. Insurance, marketing spend on listing sites, and the call center or leasing answering service are all separate again.
The number that dwarfs all of it is third party property management, generally quoted as a percentage of collected revenue, often around 3 to 4 percent at this size, sometimes with lease-up and construction management fees on top. Software is a rounding error next to payroll and management fees.
What sells into this category is anything that measurably shortens vacant days or reduces turn cost, because a single unit sitting empty an extra two weeks on a 1,500 dollar rent is about 750 dollars gone. Vendors who lead with cost savings on a 400 dollar software line tend to lose to vendors who lead with days on market.
