A one page form for burned out landlords, 14 leads in seven weeks

Managing other people's rentals means I hear the same sentence constantly. Some version of "I'm done, I don't want to do this anymore." I've been hearing it for years and doing nothing with it except talking people off the ledge.

So in January I put up one page. Headline about being tired of managing your rental, three fields, name, phone, property address. That's it. No photos, no about page. I ran it in two places, a small ad in the local landlord association newsletter and a link in the footer of the monthly statement email that goes to owners I don't manage but who are on my list from years of networking.

Cost: $180 for the newsletter ad, $0 for the email footer, about four hours of my own time building the page on a template. Seven weeks in, 14 form fills. Of those, 6 were real conversations about selling, 3 wanted to hire management instead (which I'll take), 5 were nothing.

Sold two of the six to an investor I've worked with for years at $500 each. He's already closed one and told me he wants every single one I get. The other four are still talking, one is probably a spring listing for an agent I refer to.

The part that almost killed it was the form going to a spam folder for the first eleven days. I only found out because someone called me directly and mentioned they'd filled it out. I lost at least three and I'll never know who they were. Now the form texts me and emails two addresses.

What I'd keep: the narrowness. The page only talks to one person, a landlord who is sick of it, and that's why a 14 lead pile has a 43% real rate. What I'd change: test the email delivery before spending a dollar on traffic.