This strategy means building lead-generation platforms, software, websites, apps, or systems that generate real estate leads and monetize them, whether by selling leads to investors and agents, charging subscription access, or operating a marketplace connecting sellers to buyers.
Log in to followI've got capital I'd rather put into something I can grow than into another rental, and lead generation keeps coming up because every investor I talk to complains about it. What I…
Post mortem on a text-first seller lead qualifier. I built it, I sold it, and messaging deliverability killed it in about seven weeks. What it was: investors upload a list, my sys…
Been building this slowly for about seven months and I've reached the part where I have to pick a business model, which I've been avoiding. What exists: 240,000 owner records acro…
I kept pitching this thing to clients for five years at my small marketing shop, and I finally built it myself. Seller submits a property through a landing page, answers eight que…
Owners call me every week wanting out from under a rental, and I've been handing the ones who'd rather sell than keep managing to two investors I've worked with. No money has chan…
Before I put money into buying leads I modeled what the seller side actually costs in my metro. Paid search seller leads land around $34 delivered from the two vendors I got quote…
I pull municipal code enforcement dockets for six cities. Open cases, the citation type, the address, the responsible party, dates. Some of them post clean tables, two of them I g…
Managing other people's rentals means I hear the same sentence constantly. Some version of "I'm done, I don't want to do this anymore." I've been hearing it for years and doing no…
The ingestion side of my seller lead platform is held together with a scheduled scraper, a Zapier chain, an Airtable base and two Google Sheets doing work no sheet should do. It h…
I finished shutting this down last month so the numbers are final. The idea was narrow and I still think it was reasonable. Rural land owners who inherited a parcel and don't want…
I run mail and inbound for a small team and the number that decides everything is whether someone talked to the seller before the lead goes out the door. Raw inbound with a name a…
I've spent the last five months on land seller leads specifically, and the depth versus width question is now the whole decision. Width argument. Land sellers are thin on the grou…
I've got a spreadsheet of 40 counties and I've been stuck in it for weeks, so I'm trying to move on something. Read a thread somewhere about a guy pulling $40k a month selling mot…
I run direct mail for two investor clients on a flat retainer, $2,800 a month each plus mail cost pass-through. The actual work is a saved county pull, a skip trace, a mail merge,…
I built this for myself. Three counties, small multifamily and 1-4 unit owners, 38,000 records refreshed monthly. Filters that actually matter: tax delinquent two cycles or more,…
Five years running lead gen as a service. Nine investor clients, $2,500 a month each, and every one of them wants my time on calls I've already had. I want out of the retainer mod…
I'm sketching out how a lead platform should get paid and the two ends of the range behave completely differently. Seats. Say $299 a month per investor for access to a filtered fe…
Been selling motivated seller leads to six investors in two mid-size metros for about a year. Per-lead pricing was slowly killing me. $45 a lead, roughly 240 leads a month across…
Numbers first. I've got a small seller lead product running in four metros. Right now every lead goes to three buyers at once for $95 each, so $285 a lead. Two of those buyers hav…
I read the contract before I signed it, which apparently makes me unusual. Section 4 of a bulk property data agreement I was about to sign says the licensee may use the data inter…