Running a small raise right now, so the capital question is real. If I sell the appointments at $300 each I clear $900 and stay liquid, but two of these sellers are in zip codes I've been targeting for six months and handing them off feels wrong.
Three appointments in one week from a platform you're still testing is a decent signal, but $900 is basically a rounding error if either of those two targeted zips has any spread worth talking about. The thing I'd want to know before I sold anything is what the ARV looks like on those two specific properties versus what the sellers are actually expecting, because if there's a $40k gap there, you just sold a $40k opportunity for $300. Raising capital while holding a live deal in a zip you've been watching for six months is also not the worst story to pitch to a money partner. The real question is whether your raise timeline and a typical 30 to 45 day close can coexist without you being cash-strapped at the wrong moment.
The $900 feels clean but it disappears in a week. The two zip codes you've been targeting for six months have compounding value that the appointment fee doesn't even begin to price in. You're essentially selling market intelligence for $300 a pop, and that's the part that stings later, not the liquidity.
What I'd actually do with an active raise: wholesale the one deal outside your target geography, full stop, take the $300 and move on. For the two you care about, go back to those sellers with a longer option period, 60 to 90 days, and use that window to either close the raise or find a JV partner who puts up the capital while you control the deal. I've structured three deals this year exactly that way coming out of a capital-light period, and the option costs me almost nothing if I've already built the seller relationship through the appointment. You don't have to choose between liquidity and the zip code if you buy yourself time instead of selling the lead.
