Should a seller pay for an agent's enhanced marketing package

Question

Whether a seller pays separately for an enhanced marketing package on top of commission varies by market and brokerage. Marketing used to be folded into commission, but tiered add on packages have become more common, particularly for premium photography and video, which cost the agent real money regardless of sale. It is reasonable to ask for an itemized breakdown and whether the fee is marked up over the agent's actual provider cost.

jordan_ellis2 · Answer

Both exist depending on the brokerage. Some include a base marketing spend in the listing agreement and bill anything above it, some absorb it all. The thing to do is open the listing agreement and find the marketing clause, because it should say what's covered and who owns the photos afterward. Photo ownership matters if you relist with someone else, I've seen sellers get told they can't reuse images they thought they paid for.

Should a seller pay for an agent's enhanced marketing package

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