How would you price before and after content at $600 a listing?
I shoot my own rehabs for my records. Framing, mechanicals, the ugly parts, then the finished rooms. Nothing fancy, phone plus a cheap gimbal, but I've got a system because I've done it on eleven projects.
An agent I've sold two houses to saw the reels I put on my personal page and asked if I'd do the same for her flipper clients' listings. She floated $600 per house for a shoot plus a 60 second edit, and said she'd bring me maybe two a month.
What I actually spend on my own: about three hours on site across two visits, and I'm slow at editing so call it four hours cutting. Seven hours at $600 is $85 an hour, which sounds fine until I remember my crew is on site those same hours and I'm the one answering questions.
What I don't know:
- Whether $600 is low. I've seen listing video quoted anywhere from $350 to $2,500 and I can't tell what separates them.
- Whether doing this for other people's listings puts me anywhere near needing a license. I'm not selling anything, I'm making a video, but the agent said her broker has to approve all advertising.
- Whether two a month is real or whether it's one house in March and then nothing.
I'm inclined to say yes and price the third one higher once I know how long it takes on someone else's job site. But I've never sold a service before and I'd rather not start by anchoring myself at $600 forever.