How would you price before and after listing content at $600 a house?
A scenario worth working through. Take a rehabber who shoots every project for the record: framing, mechanicals, the ugly parts, then the finished rooms. Nothing fancy, a phone plus a cheap gimbal, but a real system after eleven projects. An agent who has bought two houses from that rehabber sees the reels on a personal page and asks for the same treatment on her flipper clients' listings. She floats $600 per house for a shoot plus a 60 second edit, and says she can bring maybe two a month. Actual time on the rehabber's own projects: about three hours on site across two visits, and a slow editor spends four hours cutting. Seven hours at $600 is about $85 an hour, which sounds fine until you remember the crew is on site those same hours and the rehabber is the one answering their questions. The open questions. First, whether $600 is low. Listing video gets quoted anywhere from $350 to $2,500 and it is not obvious what separates the ends of that range. Second, whether shooting other people's listings puts the rehabber anywhere near needing a license. The rehabber is making a video rather than selling anything, yet the agent says her broker has to approve all advertising. Third, whether two a month is real or whether it is one house in March and then nothing. The sensible instinct is to say yes and price the third one higher once the time on someone else's job site is known. The risk is that someone who has never sold a service before anchors at $600 forever. How would the room price it?