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What should $1,200 a month of content actually include before signing on?

Building a public presence ahead of moving into lending is a common step, and a proposal like 1,200 a month for 12 social posts and two emails, three month minimum, is worth pressure testing before signing. A one page proposal that says content strategy and execution at the top and nothing more leaves the important questions unanswered: who writes the content and with what knowledge of the business, what the approval process looks like before anything posts, what happens if the output misses the mark repeatedly, and what specifically is owed each month if fewer than 12 posts and two emails go out. Worth asking before any three month minimum: who owns the content if the relationship ends, what the cancellation terms are inside that window, and whether there is a sample or a trial piece before the full commitment starts. A vague one-line scope is usually a sign to ask for a fuller statement of work before agreeing to a minimum term at all.

sonia_alvarez CB4APRO 17

Answer

ehernandez74 PC3BPRO 12

A decision like this is worth slow-rolling, and here's what to ask for, in the order that matters most. First, a content calendar for month one before signing, with actual post topics, not categories. "Market update" is a category. "Why a lender asks for two years of bank statements" is a topic. If they can't produce eight real topics in the subject area, they don't know the subject area and the client ends up writing it. Second, who writes and who approves. Ask whether the person on the call writes the drafts or hands them to someone else, and ask to see two samples from a client in a similar field. Then get the approval loop in writing: how many days before posting the drafts arrive, and how many revision rounds are included. Third, and this one is specific to lending, mortgage advertising has its own rules about what can be said about rates and terms, and those vary by state and by license. A general social media freelancer will not know them. Whoever reviews the content for compliance needs to be a licensed professional, not the content vendor. On the three month minimum, ask for month one standalone at the same rate, or one month at a higher rate. Plenty of vendors will take that. One who won't discuss it at all is telling you the minimum is where their margin lives. Price ranges vary enormously, so $1,200 doesn't judge well in the abstract. Judge it against the calendar they hand over.

ehernandez74 PC3BPRO 12

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