What is the best social media to help investors find property to buy? I’m trying to hunt for properties myself and for other investors. Best way to market that?
There isn't one single "best" platform because it depends on who your investors are and how they prefer to find information. That said, here is how the main ones tend to work for off-market deal sourcing (meaning properties not listed on the public MLS, which stands for Multiple Listing Service).
Facebook still has the largest pool of local real estate activity. Groups built around wholesaling, fix-and-flip, or local investing communities are active and free to join. Direct outreach to owners through Facebook Marketplace also works for some deal finders.
Instagram skews younger and works better for brand building than for deal sourcing directly. If you post consistently about the kinds of deals you look for, you attract inbound leads over time, but it is slower to produce results than Facebook.
LinkedIn is worth considering if your investors are commercial buyers or high-net-worth individuals. The audience is smaller but tends to have larger budgets.
YouTube is a long game. A channel showing deal analysis or market tours builds authority and pulls in both sellers and investors, but it takes months before you see meaningful traffic.
One thing worth knowing: the platform matters less than the clarity of your message. A post that says exactly what you buy (location, price range, property type) converts far better than a generic "looking for deals" post on any platform.
The strategy guide on the Guide tab covers how content quality separates durable providers from ones who get lost in the noise, which is relevant whether you are finding deals for yourself or building a service around it.
What types of properties and what price range are you focusing on? That would help narrow down where your specific audience actually spends time.
Facebook Groups still pull real leads in smaller markets. A common example is an off-market duplex in a small Ohio suburb surfacing through a local we buy houses group, with the owner reaching out within 48 hours of a post that spells out exactly what the buyer is looking for. Broadcasting gets you nothing. Post what you actually want to buy, price range and all, so sellers come to you.
The best social media to find off-market deals is whichever one the guy selling a course about off-market deals isn't on yet.
Facebook Marketplace gets written off as garage sales and junk but I pulled two deals off it last year, both in smaller rust belt markets where the sellers were just tired landlords who didn't want to mess with an agent. The key is you're not posting "I buy houses" fluff, you're posting specific asks like "looking for a 3/1 or 3/2 in X zip, cash, close in 14 days, no repairs needed" and you bump it every few days. Sellers search Marketplace the same way buyers do and that specificity makes them feel like you're talking directly to them.
Instagram is where I'd put energy if you're sourcing for other investors too, because you're building a brand alongside finding deals. Short video walkthroughs of what you're hunting for, price range, condition tolerance, neighborhood, gets reshared by followers who know somebody trying to sell. I've had three wholesalers DM me leads because they saw my content and figured I was a real buyer, not a tire kicker. That reputation piece compounds over six to twelve months in a way that a cold Facebook post never does. Market matters a lot here though. Dense metros with younger seller demographics respond way better to Instagram than rural or exurban markets where Facebook still dominates by a mile.
LinkedIn is a reliable source of referrals from passive investors who need to offload a property fast, and a common pattern is a deal one investor passes on getting picked up below ask by someone else in the same group. For sourcing for other investors specifically, the platform matters far less than being very explicit about criteria in every post, price range, market, asset type, because vague posts get vague responses and waste everyone's time. YouTube is the surprise. Longer walkthroughs of a market under research tend to draw DMs from local operators who would otherwise never surface.
