The page matters, the $650 doesn't have to. A landing page for land needs to do two things. It should load fast on a phone, since most clicks on land listings are phone clicks and a slow page means people leave before they see the parcel. And it should put a form or a tap to call in front of a visitor at the moment of interest, instead of an email address they'll copy into another app and forget. A survey PDF is good supporting content and belongs behind or below the form, not as the main thing. On the $650, the same page can be built in a page builder for the cost of a month's subscription: photos, acreage, county, access, zoning as it currently stands, price, and a form with name and phone. That's the whole page, and it's an afternoon of work. On a $500 budget, that's not enough for Google search on land keywords in most markets. Clicks on anything combining buy land with a county name get expensive and can burn through in a week for maybe 30 clicks. Facebook or Instagram at $500 targeted tight to a radius around the parcel tends to get more impressions and worse intent, but for raw land the buyer pool is small enough that reach is worth something. What's worth doing before spending either amount is posting the parcel on land marketplaces and seeing whether inbound shows up for free. If it does, that's a free lesson, and the $500 can be spent knowing what a lead actually looks like.
