CPL, CPA and ROAS all in one sentence and I lost the thread
Got off a call with an agency that wants to run seller ads for me so I can stop paying finder fees on rehab deals. The guy said "we're at $45 CPL in your market, CPA on signed con…
A real estate marketing or pay-per-click (PPC) agency provides lead-generation and marketing services to real estate investors, agents, and businesses, running paid advertising campaigns (Google, Facebook, and other platforms), building landing pages, managing search-engine optimization, and...
Log in to followGot off a call with an agency that wants to run seller ads for me so I can stop paying finder fees on rehab deals. The guy said "we're at $45 CPL in your market, CPA on signed con…
Building a buyer list and running my own seller acquisition ads, so I'm the client and the agency at once. Over the last 90 days I ran a split on creative production, because two…
Six months, $18,400 all in, and the failure was a sentence of ad copy I approved without thinking about it. I came at seller leads from the renovation side, so my underwriting sta…
Working out how to pay for lead gen when I start buying, and every structure I look at breaks in a different place. Flat retainer plus ad spend is the standard. The agency gets pa…
Working out the plumbing for a service business I'm setting up around seller leads, and the first real fork is where the lead lives. Two agencies I talked to want opposite things.…
A guy I know wholesales and asked if I'd run his Facebook ads. He'd pay me $500 a month and put $1,500 on the card for spend. I've built landing pages before and I can read a dash…
I lend short term against renovation projects, small book, mostly repeat borrowers who came through two brokers. The brokers were costing me a point on origination and, more annoy…
I'm getting my first rental sorted and reading around the investor side while I wait. Three different people quoted me wildly different numbers for what a seller lead costs. One s…
I wanted income without a second job so I put money with a partner who buys small rentals. He also pays a marketing agency $700 a month plus $2,000 media to find off market seller…
I manage rentals and I've been asked to help an owner who wants to sell off two of his doors. A marketing shop pitched me on running "sell my house fast" ads and passing me the ca…
I've held land a long time and I'm finally trying to sell three parcels rather than keep paying taxes on them. A marketing agency quoted me $1,500 setup and $900 a month to run Go…
I've built landing pages and run small campaigns for myself, and a local flipper asked what I'd charge to run seller ads for him. He's thinking $4,000 to $5,000 a month in ad spen…
Not buying property here. A friend runs a small real estate PPC shop and wants $85,000 for a minority stake to hire two media buyers. What he showed me: 14 active clients, $4,000…