A real estate marketing or pay-per-click (PPC) agency provides lead-generation and marketing services to real estate investors, agents, and businesses, running paid advertising campaigns (Google, Facebook, and other platforms), building landing pages, managing search-engine optimization, and...
Log in to followTen week paid search test for off market small rentals in a secondary market, run with a partner who has done this before and a freelancer who set up the account. Budget was $6,40…
Four unit turn in a small multifamily building, all four vacant at once after a roof job pushed everyone out on schedule. I decided to skip the local leasing agent and hire a mark…
I spent four months and $11,600 building an interest list of prospective private lenders for a small note buying vehicle. Agency contract was $1,900 a month plus ad spend, and the…
Small thing but it cost me and I would rather write it down. I paid a two person shop $600 a month for two months to run Facebook lead ads pointing at private lending, mostly to s…
Five months, $9,300 total, 31 form fills, 4 conversations, zero notes bought. Writing it out because the failure was visible before I spent a dollar and I didn't look. The idea wa…
Until March I could tell you what we spent and how many leads came in and nothing in between. The agency reported cost per lead by channel, monthly, and I signed off on it for thr…
$4,180 of spend later I have something I can actually plan against, which is more than I could say in January. Setup: I buy vacant parcels, 5 to 40 acres, in four counties that ar…
Six months, $18,400 all in, and the failure was a sentence of ad copy I approved without thinking about it. I came at seller leads from the renovation side, so my underwriting sta…
I lend short term against renovation projects, small book, mostly repeat borrowers who came through two brokers. The brokers were costing me a point on origination and, more annoy…