A real estate marketing or pay-per-click (PPC) agency provides lead-generation and marketing services to real estate investors, agents, and businesses, running paid advertising campaigns (Google, Facebook, and other platforms), building landing pages, managing search-engine optimization, and...
Log in to followA friend on the leasing side sent me two proposals for the same job, generating owner leads for a small management book. One promises 25 qualified leads a month or the next month…
A few deals in and I am hitting the ceiling on leads that come from people I already know. So the next question is who runs the paid side. The case for doing it myself: the budget…
Been going back and forth on this for a couple of weeks and I can't get to a clean answer, so I'll put it up. Small metro, maybe 180,000 people, and an investor client wants motiv…
Running a small shop and this argument comes up internally every time we take on someone new with a modest budget, say $1,500 to $2,500 a month all in. Search is the obvious answe…
Working out how to pay for lead gen when I start buying, and every structure I look at breaks in a different place. Flat retainer plus ad spend is the standard. The agency gets pa…
Working out the plumbing for a service business I'm setting up around seller leads, and the first real fork is where the lead lives. Two agencies I talked to want opposite things.…