One sponsor sent a calendar link, the other sent a 9 page memo. Which one is treating a new investor better
I got onto two sponsor lists in the same week and they handled me in completely opposite ways. The first sent a scheduling link within a day and wanted 30 minutes on the phone before sending anything in writing. The second sent a 9 page memo on a small retail deal and said read it, then bring questions. I read the memo twice and never booked the call, and now I'm second guessing that. The call would have let me hear how the person talks about a deal that went sideways, which is the thing I actually can't get from a document. The memo let me go slow, look up the market, and notice that the exit cap was the same as the going in cap without anyone talking over me while I noticed it. People who raise money for a living seem to be split on this. Some think a written document first filters out anyone who was never going to invest, and some think nobody wires money to a PDF and the relationship has to start with a voice. As someone brand new to the capital side I don't know which one is signal and which is just style.
First contact from a sponsor you don't know. What would actually make you read further?
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