Which sponsor treats a new investor better, the one who sends a calendar link or the one who sends a memo
Two sponsors can handle the same new investor in opposite ways in the same week. The first sends a scheduling link within a day and wants 30 minutes on the phone before sending anything in writing. The second sends a 9 page memo on a small retail deal and says read it, then bring questions. An investor who reads the memo twice and never books the call has real reason to second guess that choice later. The call is the only way to hear how a person talks about a deal that went sideways, and no document will give you that. The memo lets you go slow, look up the market, and notice that the exit cap is the same as the going in cap without anyone talking over you while you notice it. People who raise money for a living are split here. Some think a written document first filters out anyone who was never going to invest, and some think nobody wires money to a PDF, so the relationship has to start with a voice. For someone brand new to the capital side, the useful question is which of those two behaviors is signal and which is only style.
First contact from a sponsor you don't know. What would actually make you read further?
18 votes