Agents keep telling me they want video, but I want to know what actually closed because of it

The feedback loop you are describing is genuinely thin in this industry. Most photographers deliver the files and the conversation ends. Agents rarely circle back with attribution data, partly because they do not track it that carefully themselves, and partly because buyers tell them "I loved the video" at the showing without the agent connecting that to a specific marketing dollar.

What I have seen discussed in the context of this strategy is a softer signal worth paying attention to: agents who include video consistently report more showing requests on listings that would otherwise sit, particularly on properties where the floor plan is hard to read from stills. That is not the same as a closed deal traced to video, but it is the mechanism you described actually showing up in practice.

The honest gap is that nobody in this chain has clean attribution. The buyer watched the video, then toured three houses, then made an offer. Which touchpoint mattered? Real estate does not have a conversion funnel you can instrument the way e-commerce does.

What this means for you as a provider: the value proposition agents will pay for is confidence that their listing looks competitive and that they can point to video as effort when a seller asks why the property is sitting. Whether that video mechanically produced the showing is almost secondary to whether the agent believes it did.

One thing worth asking your agents directly: do they see a difference in showing volume in the first two weeks on listings where they ran video versus listings where they did not? That is a question agents can usually answer from feel, even without formal tracking.

What kinds of properties are you shooting mostly? That would help narrow down where video is most likely to matter versus where stills probably do the same job.