Discussion
I look at draw schedules and budgets on the lending side, so I see the marketing line on a lot of flip and small development budgets. That line ranges from $200 to $1,600 on house…
Discussion
I'm getting ready to list a piece of vacant land, gently rolling, mostly cleared, a seasonal creek along one edge. Nothing on it. No structures, no driveway, one gate. A local sho…
Discussion
I took over management on a small building and the previous owner sent me a folder of the listing photos from the sale. They're good, way better than anything I'd shoot on my phon…
Loss
Numbers first, because the whole thing was a numbers error and I want it visible. I priced 3D walkthroughs at $220 for anything under 3,000 square feet. Camera and case ran $3,400…
Win
I sold the house I'd been living in, and since I've spent the better part of a year in this room asking whether advanced media is worth paying for, I turned my own listing into th…
Win
I've got parcels in a rural county where the drone quotes were running $600 to $700 each because the pilot has an hour and forty minutes of drive each way. Three separate bookings…
Discussion
I've got about $9,000 to put into equipment and I've been sitting on the same fork for three weeks. Version one, narrow. Buy the 3D capture system plus a subscription, learn to sc…
Discussion
I'm most of the way through the licensing course and the brokerage I'm interviewing with sent over their vendor sheet. Their photographer does $185 for anything under 2,000 square…
From the desk:
I manage 22 doors for three owners and we shoot every unit that turns. My photographer charges $185 for a standard set, about 25 images, delivered next day. Last year we turned 14…
Discussion
I've been shooting turn units for a couple of small landlords and the occupied ones are where my process falls apart. One owner wants media 30 days before lease end so he can pre-…
Discussion
My rate card has said the same thing for four years: the fee covers a license to use the images to market that listing, delivered as edited JPEGs, and I keep the files. That was u…
Discussion
A brokerage I quote for asked whether I do generated staging, and when I said I do standard virtual staging with photographed furniture composited in, they asked what the differen…
From the desk:
I've been shooting listings solo for five years, mostly photo plus a short vertical video, and I turned down eleven jobs in March because I couldn't be in two places. So I hired s…
Discussion
An agent I've been talking to says she'll send me two listings a month if I can turn photos around in 24 hours. Before I say yes I want to know what running this actually costs ev…
Discussion
I bought a drone for the analysis-stage version of me who was going to photograph land I was thinking about buying. Now an agent I know says her seller would love an aerial of the…
From the desk:
Cosmetic flip, 1,650 square feet, three bed two bath in a decent school zone. All in at $268k, listed at $339k. My agent's photographer wanted $310 for a standard photo set. She t…
Loss
I ended up with a house I didn't want. Seller-financed note I'd bought at a discount, borrower stopped paying, and after a long stretch we took title through a deed in lieu. How t…
Loss
Two year mark on running a small team and this is the one I'd take back. Deal shape: 14 agent brokerage, $1,900 a month, six shoots included, additional shoots at $140. My assumpt…
Discussion
A 40 agent brokerage sent me their standard photographer agreement. Volume would be 30 to 45 shoots a month at $200 flat, interiors plus exteriors, drone extra. The paperwork is w…
Win
I ask the dumb questions here so I'll narrate this the same way. I had never sold visual media to anyone before this and I priced it by guessing. The property was 68 acres of mixe…