The floor price for video in this market is dropping faster than the close rate argument can keep up with

My contractor who shoots my STR listings dropped to $195 last year and I watched the quality hold but his turnaround slip to 48 hours almost immediately.

The math you're laying out is correct, and it's the math most photographers avoid doing until they're six months into losing money.

Here's how I'd frame it for someone building a pricing structure from scratch. Your floor price is the number where you cover hard costs and pay yourself at least minimum wage before you touch profit. Hard costs on a video package include fuel (both ways), any licensing fees for music, a per-shoot portion of equipment depreciation (meaning you divide what your gear cost by the number of shoots you expect before it needs replacing), and any software subscriptions you use monthly divided by shoot count. What's left after those is your labor budget. If four to six hours of real labor is in play, and you want $25 an hour before profit, that's $100 to $150 in labor alone, before a single hard cost.

The drive time point is the one that catches newer operators. A 30-minute drive each way adds an hour of your time that produces nothing billable, and it's fixed regardless of how efficient your shoot gets. In a market where the shoot itself is compressing because you're faster or the house is smaller, the mobilization cost doesn't compress with it. That asymmetry punishes volume pricing in spread-out markets harder than in dense ones.

I'm not sure what the right floor is for your specific market, because fuel costs, local agent rate expectations, and your equipment overhead all change the number. Someone in a metro with tight drive times runs a different floor than someone covering a 40-mile radius.

What does your current equipment amortization look like per shoot? That number tends to be the one people undercount, and it changes the floor calculation more than most people expect.