Half a two-shooter photo business for $60k, and the seller keeps saying passive
I want income that doesn't turn into a second job, which is why I've stayed on the property side. But someone I know reasonably well is selling half of his real estate media business and the pitch landed on my desk, so I'm looking at it.
What he showed me: 2023 gross $284k, 2024 gross $311k. Two shooters including him, one part time editor at 1099, one van. Add-backs bring stated owner earnings to about $118k. He's asking $60k for 50 percent, no debt on the business, and says the buyer wouldn't work in it. His pitch is that the second shooter runs the schedule and he's already down to about 15 hours a week himself.
What I can see: about 40 percent of revenue comes from one brokerage relationship. Gear on the books at $22k, mostly two-year-old bodies and a drone. The editor is the only person handling delivery and he's part time.
What I'm unsure of: what I'd actually own. There's no lease, no route, no contracts I've been shown. If both shooters left, the asset is a client list and a van. $60k for half of $118k in earnings is a bit over one times my share of earnings, which is either cheap or exactly right for something this fragile.
The decision is whether to ask for the books and go further, or say no on the structure alone. He wants a yes or no before he offers it to someone else, which I assume is partly true.