Clean single fee or a full ancillary stack, which one actually holds 200 doors together
I've been sitting in on pricing conversations at two shops in the same metro, similar door counts, and they've gone opposite directions on the same math.
Shop A charges 10.5% of collected rent and almost nothing else. Leasing fee is half a month, no maintenance markup, no resident benefit package, no tech fee, no renewal admin. Their pitch to owners is one number on the statement and nothing that grows when your building has a bad month. They say it wins them the referral from the owner's accountant, and their churn is low.
Shop B charges 7.9% and builds everything else on top. RBP at $42 a resident, 10% maintenance coordination, $95 renewal admin, technology fee per door, application fees retained. Their revenue per door is meaningfully higher than Shop A's and their headline beats every competitor in the market on the first phone call. They argue this is the only way to survive base fees that haven't moved while insurance and labor have, and that the RBP genuinely reduces their delinquency work because it bundles renters insurance compliance and on-time payment reporting.
The case against A: you're capped by rent growth, and rent growth is running near one percent while your costs aren't. The case against B: owners who read their statements carefully feel misled, and the maintenance markup puts your revenue on the same side as your owner's worst expense line.
I can construct a defense of both and I can't tell which one is the better business at 200 doors. Curious where the operators here land, and whether the owners here would actually pay more for the clean version.
If you were pricing a 200-door residential management shop, which structure would you run?
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