Comparing property management fee structures on a small door count, where the cheapest headline isn't the cheapest total
Take an 11 door portfolio, average rent $1,200, $158,400 a year gross scheduled rent, with an owner used to self managing and evaluating three proposals. Normalizing all three against the same activity assumptions, say 3 turns a year, about 25 work orders, roughly $9,000 in annual maintenance spend, and 5 renewals, tends to surface real differences that the headline percentage hides. A percentage-of-rent structure with a half month leasing fee and nothing else can land around 11 percent of gross once leasing is included. A structure with a lower headline percentage but a full month leasing fee, a per door tech fee, a renewal fee, and a markup on maintenance invoices can land higher in total, often 12 to 13 percent, and if it also includes a resident benefit package charged to tenants, that fee doesn't come out of the owner's pocket directly but still eats into what tenants can afford to pay in rent, which functions like rent either way. A flat per door fee with a percentage leasing fee and a per work order coordination charge tends to land in between. What this comparison usually comes down to for an owner choosing between two finalists: the higher headline percentage option may be the smaller, more personal operation, while the lower headline percentage option may be the more automated shop with faster response times. Neither is automatically the better choice. The total effective percentage of gross, run through the owner's actual activity levels rather than the vendor's assumptions, is the number that should decide it, not the headline rate.