Close for the off season or run it thin? I'm out of time.
Second season on a 46 site park, mid tier destination market, real summer and a decent fall through the third week of October. Question on the table for next week is whether we shut the gate November through March or stay open at whatever comes.
Last winter we stayed open. Five months produced about 9 percent of annual site revenue. Once I put actual costs against it, heat tape on the water lines, one bathhouse kept from freezing, plowing, somebody on call, a booking system nobody was booking, the winter contributed roughly nothing. Maybe slightly negative depending on how I allocate the on call cost.
The argument for staying open anyway is that the guests who came in winter were self contained rigs, low maintenance, and several of them booked summer weeks afterward. Also, closed parks fall off the map. Search rankings, the review flow, the drive by traffic that decides next year's trip. And the one asset I actually maintain by being open is habit.
The argument for closing is that I could winterize properly, do the road work and the electrical upgrades in a window where nobody is in the way, and give my two year round people a real off season instead of a thin one that burns them out. My better operators are the ones I most want to keep.
I've heard both sides argued hard by people running bigger parks than mine. Where do you come out?
Off season plan for a seasonal park that barely breaks even in winter?
22 votes