Two parks on my list, one sells nights and one sells seasons. Which revenue mix would you rather underwrite?
I've been building a list for about a year and the two best candidates I have are almost the same size and almost the same price, and the income is built in opposite directions.
Park A is 58 sites near a well trafficked outdoor area, and about 85 percent of last year's revenue came from nightly stays at an average of 62 dollars. Peak season is roughly 20 weeks. They run 90 plus percent occupancy in July and August, then drop to about 20 percent in the shoulder weeks and close for four months. Store, firewood, and cabin rentals add maybe 14 percent of gross on top. Manager plus three seasonal staff. Revenue per site for the year works out higher than Park B by a fair margin.
Park B is 64 sites on a secondary highway with a decent town nearby, and about 70 percent of revenue is annual and seasonal contracts at flat monthly rates, with the rest overnight traffic and a handful of long term workforce guests. Occupancy sits in the 70s all year. One manager, one part timer. Gross per site is lower but the expense line is much flatter and there's no four month dead period on the debt.
The case for A is real pricing power. You can move the nightly rate, add premium pull throughs, sell more amenity revenue, and the ceiling on a destination park is genuinely higher. The case for B is that the revenue shows up whether or not the summer is good, and a lender looking at trailing twelve months sees something smooth.
What pushes me back and forth is which risk I'd rather carry. A bad season at Park A is most of the year's income. Park B's risk is slower, a seasonal base that erodes over three years while I congratulate myself on stability, and rate growth that arrives in 20 dollar increments if at all.
I'd rather hear the case I'm not making than have anyone agree with me.
Which revenue mix would you rather underwrite on a 60 site park?
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