Comparing a nightly stay revenue mix against a seasonal contract mix for an RV park underwrite
Take two RV park candidates of similar size and similar price, with income built in opposite directions. Park A has 58 sites near a well trafficked outdoor area, with about 85 percent of revenue coming from nightly stays at an average of 62 dollars. Peak season is roughly 20 weeks. Occupancy runs 90 plus percent in July and August, then drops to about 20 percent in the shoulder weeks and closes for four months. Store, firewood, and cabin rentals add maybe 14 percent of gross on top. Staffing is a manager plus three seasonal hires. Revenue per site for the year comes in well above Park B. Park B has 64 sites on a secondary highway with a decent town nearby, and about 70 percent of revenue is annual and seasonal contracts at flat monthly rates, with the rest overnight traffic and a handful of long term workforce guests. Occupancy sits in the 70s all year, staffed by one manager and one part timer. Gross per site is lower but the expense line is flatter and there is no four month dead period against the debt. The case for A is real pricing power. The nightly rate can move, premium pull throughs can be added, amenity revenue can grow, and the ceiling on a destination park is genuinely higher. The case for B is that the revenue shows up whether or not the summer is good, and a lender looking at trailing twelve months sees something smooth. The useful question is which risk an operator would rather carry. A bad season at Park A is most of the year's income. Park B's risk is slower, a seasonal base that erodes over three years while the operator congratulates themselves on stability, with rate growth that arrives in 20 dollar increments if at all. The case worth making against either preference is the one nobody volunteers.
Which revenue mix would you rather underwrite on a 60 site park?
23 votes