41% of my skip traces came back with a working number. Is that good?
Pulled 800 absentee owner records in a metro about 1,200 miles from me, single family, 15 plus years of ownership, out of state mailing address. Trace ran $0.12 a record so $96 all in.
41% gave me at least one number that actually connected to a human. The rest were disconnected, wrong person, or a business voicemail that nobody picks up. I've been dialing for nine days.
Coming off tools and trades I'm used to knowing what good looks like. If a crew hangs 40 sheets a day I know whether that's fast. Here I have no baseline, so 41% could be great or could mean I bought a bad list.
Decision in front of me is whether to spend another $96 running the 59% through a second trace vendor, or spend that money on a better filtered list instead. I lean toward the second vendor because I already paid for these records, but that might be the sunk cost thing everyone warns about.