My first year I spent six months building relationships with buyers before I had a single property to show them, and that sequence is the whole thing.
You will waste the relationship if you show up to a serious cash buyer with a deal that does not pencil. So I went to every meetup in Wrocław I could find, I called the numbers on the "we buy houses" signs, I collected what a real buyer actually needs: ARV, repair estimate, their spread. I had a spreadsheet with 23 buyers and their actual criteria before I signed my first contract. When I finally locked something up, I had four people to call within the hour. First deal closed in eleven days, fee was 18,400 PLN. The sequence mattered more than the deal itself.
Most people start with a list of distressed owners and think the buyer side will sort itself out. It does not. You end up with a contract and no buyer, the clock runs, the seller gets nervous, you start calling people who have never heard of you and asking them to move fast on a deal you cannot explain well because you do not know their criteria yet. That is how earnest money gets forfeited and how people quit in month four.
Know before you sign who is going to buy it, what number they need to see, and what their timeline looks like. Everything else, the marketing, the scripts, the skip tracing, it is all secondary to that.