Producing broker or not? The two owners I sat with run it opposite ways
Spent an hour each with two brokerage owners this month and they gave me completely opposite answers to the same question.
The first has six agents and closed 19 deals himself last year. His argument is that his personal production covers rent, insurance and the admin salary, so whatever the six agents bring in on splits is margin he doesn't have to worry about. He says he'd feel exposed living off other people's output.
The second stopped selling in her second year. She has 14 agents now. She says the week she took a listing in a neighborhood two of her agents farm, they started holding back on her, and it took a year to repair. She also says the compliance side got heavier after the settlement changes, written buyer agreements and how compensation gets documented, and someone has to actually read that stuff and train on it. That someone is the broker.
The case for producing is control of your own revenue and credibility when you're coaching. The case for stopping is that recruiting and training only compound if you're actually doing them, and you can't do both at 60 hours.
What I can't work out is whether there's a headcount where it flips, or whether it's just personality. Curious where this room lands.
If you own a small brokerage, should you keep selling personally?
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