Second brokerage office at $6,800 a month, or the same money into recruiting
Take a brokerage with 24 agents, 18 of whom closed at least one side in the last 12 months. Trailing numbers: 118 closings, average GCI per side $8,900, so roughly $1.05M gross. Company dollar 22%, call it $231k. Fixed overhead $31k a month, $372k a year. That leaves the office underwater on paper, with the gap closed by the broker owner's own production plus a referral fee stream that shouldn't be counted on long term. That's the real problem to solve. Two options on the table. Option A: second office 40 minutes north, 2,100 sq ft, $6,800 a month base, five year term, three months free, tenant improvement allowance of $18 a foot. The submarket is growing, average sale price runs about 15% above the primary market, and two agents already working it would move immediately. The model needs 9 productive agents at 6 sides a year to carry itself by month 18. Option B: no second office, the same $82k a year into a recruiter, a full time transaction coordinator, and better training. That model needs 11 agents at similar production to reach the same company dollar, added into an office already at capacity for desks. Every model favors B, and by a margin comfortable enough to be suspicious, which is usually the sign of something left out. The variable worth circling is that Option A's rent is fixed while revenue is not, and a five year lease is not a commitment to take lightly. What's the piece most often left out of this kind of comparison.