Strategic advisory proposals that disclaim their own conclusions raise a fair question about what's being paid for
Consulting proposals for a portfolio review tend to follow the same structure. Data gathering, stakeholder interviews, scenario modeling, findings presentation. Many carry a limitations section longer than the methodology section, and some disclaim reliance on their own conclusions by any party including the client. That raises a fair question: what is a client paying 60k for, if it's a model that could be built in house and a set of interviews that could be conducted directly, wrapped in language that says don't rely on it. The disclaimers exist for real reasons tied to liability exposure. But there is a market segment, generally smaller and more expensive, where an advisor will write something closer to "sell the four suburban office assets before the 2027 maturities and here is what I think you'll get," attach their name to it, and stand behind it in reputational terms if nothing else. That segment tends to be constrained less by demand than by how few firms are willing to write E&O coverage around opinions that specific.