Should student results be the headline number or is that setting up a promise I can't keep
I manage about ninety units and I've been writing up the leasing side of it for a year, mostly because I got tired of explaining the same showing script. Enough people have asked for something structured that I'm building a small paid program, six weeks, aimed at people who just picked up their first few doors and are managing themselves.
The question I'm stuck on is what I put on the page.
One route is results. Track every student, publish the number, average days to lease before and after, how many finished, how many did nothing. That's what I'd want to see as a buyer and this industry has earned every bit of the suspicion it gets. But a leasing outcome depends on their market, their unit, their price, and their willingness to actually make the calls. If I publish an average and someone's number comes in worse, I've handed them a grievance that has nothing to do with whether I taught well. I've also seen people read any published average as a floor no matter how carefully it's worded.
The other route is to sell the process only. Here is the curriculum, here is exactly what you'll be able to do at the end, here are the templates. No outcome numbers at all, and I say plainly that results depend on things I don't control. Cleaner, harder to attack, and much weaker against the guy down the road claiming his students triple their rents.
There's a middle version where I publish completion rates and student words but no performance numbers, which might just be the worst of both.
What would you put on the page.
What goes on the sales page for a six week leasing program
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