A mastermind quoted a 41 percent success rate and would not give the denominator
Say a mastermind pitches at $12,000 a year, with monthly group calls, two in-person events, and a deal-review channel. The pitch number is that 41 percent of members close a deal within 12 months of joining. Three questions are worth asking on any call like that. First, 41 percent of who. Everyone who paid, everyone who completed the program, or everyone who answered a survey. An answer like "members who engage with the material" is a self-selected group, not the full cohort. Second, what counts as a deal. If "a closed transaction" covers a wholesale assignment for $3,000 and a 40-unit acquisition weighted the same, the number is describing activity, not outcomes. Third, and this is the one that matters most, what is the renewal rate into year two. Renewal is the only honest quality metric in a subscription education business, because a member who got value pays again. If the renewal sits near 25 percent, a 41 percent close rate is doing marketing work and nothing else. A buyer with the money to spend and solid deal flow already may reasonably decide the room itself, full of operators a size above them, is worth the price regardless of the curriculum. But that decision should be made with the renewal number in hand, not without it. An organization that refuses to publish it is telling you something, whether or not it means to.