They quoted a 41% success rate and won't tell me the denominator
Sales call last week. Mastermind, $12,000 a year, monthly group calls, two in-person events, a deal-review channel. The pitch number was that 41 percent of members close a deal within 12 months of joining.
I asked three questions on the call.
- Forty-one percent of who. Everyone who paid, or everyone who completed the program, or everyone who answered a survey? Answer was "members who engage with the material."
- What counts as a deal. Answer was "a closed transaction," which I take to include a wholesale assignment for $3,000 and a 40-unit acquisition, weighted the same.
- What's the renewal rate into year two. Answer was that they don't publish it.
Question 3 is the one I actually care about. Renewal is the only honest quality metric in a subscription education business, because a member who got value pays again. If the renewal is 25 percent, the 41 percent number is doing marketing work and nothing else.
What's on my desk. I have the money and $12k is not a portfolio-altering number for me. My deal flow is fine, my underwriting is fine, and what I actually want is a room of people operating a size above me, because I'm hitting a ceiling on the equity side. The mastermind may deliver that regardless of whether the education is any good.
So the question is whether to buy access to the room and treat the curriculum as free packaging, or to keep pushing and get the renewal number first and walk if they stonewall. Half of me thinks refusing to answer question 3 is the answer.