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My asset manager said "we price for speed, not value" and I cannot figure out if that was candid or a warning

Heard it Wednesday on a call about a triplex in Decatur, 118k ask, had been sitting 47 days which is unusually long for her pool right now. She said it like it was nothing, just how they operate. But I have been turning it over since then because if they are pricing for speed, that means the discount is already in the list price and they do not expect to negotiate. Which would explain why I keep losing on the ones I try to lowball at auction or through the listing agent. The triplex went under contract two days later, not to me. I do not know what it closed at. What I do not know is whether "priced for speed" means they ran comps fast and landed low, or they ran comps carefully and priced just low enough to guarantee multiple offers and a clean close, which is a completely different thing and would mean the speed-pricing is actually ceiling-protecting. Thirty years on the title side and I still cannot always tell the difference until I see the final HUD. Anyone else getting that line from their contacts or is this particular to her shop.

3 replies

The "priced for speed" line is real and I have heard versions of it from three different asset managers in the last 18 months, two in Atlanta metro and one working a book in Birmingham. What it actually means operationally varies by who holds the paper. GSE-backed stuff, Fannie and Freddie pools especially, the servicer has BPO targets and timeline targets and they are genuinely trying to hit a velocity number, not extract maximum value. In that case the discount is baked in and your lowball is dead on arrival because they already gave you the discount in the list price. The 118k on a Decatur triplex that moved in 49 days total tells me they probably had it right or maybe a touch under, because Decatur inventory at that price point for income property does not sit unless something is wrong with it structurally or title-wise.

The ceiling-protecting version is the private equity or hedge fund servicer scenario, and that is the one that should make you nervous as a buyer because it means they ran a model, decided the number that clears fastest without leaving too much on the table, and anything you offer above ask just pads their IRR. I burned about four months in 2022 losing on REO in DeKalb County because I was still thinking like it was a negotiation when the shop running that pool had already decided list minus two percent was their walk number. Once I started treating the list price as the opening and close in one step, and only underwriting whether that number worked for me rather than whether I could get lower, my close rate went from zero to three deals in a quarter. The tell is days on market relative to their stated pool average. She basically gave you the tell when she said 47 days was long for her pool.

Decatur triplex at 118k sitting 47 days in that pool tells me more than her quote does. If it were genuinely priced for speed it would have moved in two weeks, so those 47 days are a data point she glossed over.

I bought an REO fourplex in Lithonia in 2021, listed at 124k, sat 39 days, I came in at 119 and they countered 122 and we closed there. Asset manager on that one used almost identical language and what I eventually understood is that "speed" meant clean terms, not low price. Cash, short inspection, no repair asks.

Your real question is whether there is room to negotiate and the answer from my deals is yes but only on structure, not on price.

That phrase gets used two completely different ways and I have been burned by assuming I knew which one I was dealing with. Last year I was tracking a duplex in a suburb east of Atlanta, asset manager gave me almost the same line, I took it to mean "we already discounted it, don't lowball us," so I came in at list and felt smart about it. Closed at 122 over a 115 ask, which told me they had priced just below where they expected the bidding floor to land, not the ceiling. The "speed" was about clearing their queue metric, not about leaving money on the table for me. That one stung about 7k more than it should have because I read the signal backwards.

The 47-day sit is the part I would not let go of if I were you. In a healthy REO pool right now, 47 days usually means one of three things: condition issue that showed up on inspection and killed the first contract, a cloudy title that slowed the process, or they actually did misprice it high and then re-listed quietly. If it went pending two days after she made that call with you, I would try to find out if there was a price drop in between or if she was working a backup offer the whole time she was talking to you. That call might not have been candid or a warning, it might have been her giving you a courtesy heads-up that it was already effectively spoken for.

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