Subordinating the affiliate management fee below the pref is worth negotiating for
Consider a 110 key select service hotel near a regional airport, $23M capitalization, $8.1M equity raise. An investor coming in for $400k is often large enough to get a conversation with the sponsor and small enough to have no illusions about control. A first draft of terms on a deal like this often has a familiar shape. The manager is a sponsor affiliate, charging a 3.5% base fee on gross revenue plus a 1.25% asset management fee on invested equity, both payable from operating cash before the 7% preferred return. On a typical base case that is roughly $290k a year of affiliate compensation sitting ahead of investors. A worthwhile set of asks in that position, and terms worth pushing for over several weeks of negotiation: Leave the base management fee where it is, since payroll makes that one hard to move. Subordinate the asset management fee to the pref in any quarter where distributions are not paid in full, letting it accrue without interest and become payable only from sale proceeds after investors get their pref current. Raise the incentive fee hurdle from a percentage of gross revenue to a NOI-based test, so the sponsor earns the upside fee off profit rather than volume. And add a quarterly reporting package with a STAR report competitive index included, not just a P&L. The NOI-based hurdle is typically the hardest point to win and the most valuable one to hold onto. In a downside scenario, RevPAR coming in about 7% under model on a soft corporate travel quarter and a competitor's renovation reopening would push distributions to partial. With the asset management fee subordinated, that deferred amount is often most of the difference between a partial distribution and none at all. A sponsor that has already signed other investors on the original terms may resist amending for everyone. If pressed hard enough by an investor willing to walk, a sponsor with a tight raise will often amend across the board rather than lose the close, which says something about how much room they actually had. Securities and partnership terms like these are a lawyer's job, and legal review earns its fee on points exactly like these.