The scope line keeps sliding on running IR for 180 LPs
A sponsor I've co-invested with twice asked me to take over the investor-facing side of his book. Two apartment deals plus a storage facility, about $14m of LP equity, 180 investors on the cap tables with a lot of overlap between deals.
What he's offering: $2,800 a month, and his estimate of the work is 25 hours. What he says is in scope: quarterly reports, a monthly email per deal, distribution notices, answering investor email, and "keeping the portal current." He's currently on spreadsheets plus a shared drive, and a portal vendor quoted $6,000 to migrate and $180 a month after that.
What I have: three years of his past updates, which are honest but late, and a sample of his investor email volume for one quarter. 214 inbound investor emails in that quarter across 180 people. Most are short. Maybe 20 are not, and four of those turned into calls.
What I'm unsure of. The 25 hours feels like an average he computed from a good month. Quarter close plus the weeks when investors are looking for tax documents look like they eat the whole thing. I also don't know whether "answering investor email" includes the ones asking about his next offering, because that starts to feel like a different job with different rules.
The decision in front of me is whether to price this as a flat retainer at all, or per investor per month with a floor, and whether to touch the portal migration or make him hire the vendor directly. He wants an answer by the end of next week and I keep rewriting the scope page instead of the number.