I priced 12 lots off asking prices in a state that doesn't publish sale prices
This is my first split and I did the underwriting from listings because that's what I had. My state is one of the roughly dozen where sale prices aren't public record, so the county site shows me an assessed value and nothing about what anything traded for.
64 acres, bought at $7,900 an acre, $505,600, with a $354,000 acquisition and development note. Twelve lots, 3 to 6 acres each, one new 900 foot road. Improvements came in at $186,000, soft costs $54,000, so about $746,000 in before commissions.
I built my pricing from 9 active listings of comparable lots in the same school district. Asking prices ran $52,000 to $61,000. I used $54,000, called it conservative, and underwrote $648,000 of gross lot sales against $746,000 of cost. That should have stopped me right there, and here's the mistake inside the mistake: I assumed I'd sell at asking because I told myself my lots were better. So I ran it at $58,000 and got $696,000, still underwater, and I convinced myself commissions were negotiable and I'd sell three lots myself.
What actually happened. First lot listed at $58,000 in March, sat 71 days, sold at $47,500. Second at $54,000, sold at $46,000. By lot four I understood that the nine listings I'd used included four parcels that had been on the market over a year at prices nobody was paying. I found out by asking two agents what things were closing at, which I should have done before I bought. Their answer was $44,000 to $49,000 and had been for two years.
Sold eight lots at an average of $46,900 over 19 months. Four remain. Gross so far $375,200, commissions $22,500, interest paid $71,400. I'm about $193,000 out of pocket against a plan that never showed a profit at all, $696,000 of projected sales against $746,000 of cost, a $50,000 loss even at my optimistic price, and the four remaining lots are the awkward ones on the wet end.
What I'd do differently: in a non-disclosure state, asking prices are not data. I'd pay two agents for a written opinion of value on the finished lots with a list of actual closings they participated in, before making an offer, and I'd underwrite absorption at half the pace I hoped for.