Skip tracing every owner vs mailing cold to the tax address
Got two parcels under contract this quarter and one of them came from a hand mailed list, so I'm rebuilding my acquisition process and stuck on cost.
Option A is cold mail to whatever address the county has on the tax roll. It's basically free beyond postage, the list is public in most counties, and on land the tax address is usually correct because the owner has been paying the bill from there for years. My last batch had maybe 6 percent come back undeliverable.
Option B is skip trace the whole list, get phone numbers, and call. Per record it's cents, but the labor is the real cost and I don't have anyone to hand it to. The upside is I talk to heirs and people who moved, which is exactly the detached owner the guide talks about. The parcel I closed was an heir situation and mail alone never would have reached her.
Where I keep going in circles: on land the mail response rate is high enough that calling might be solving a problem I don't have. But the deals that came off mail were the easy ones and the fees were smaller. So maybe the deals worth having are the ones where the tax address is stale.
What are people actually doing at 1,000 records a month?
At 1,000 records a month on land, where does the money go?
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