Contractor's land reel said "four lots ready to go" off the county GIS layer

Question

I pay a content contractor $250 per parcel for a 45 second drone reel, a set of captions, and the long description for a land listing. Last package covered a 22 acre piece I have listed with an agent, and the caption she wrote says "four lots ready to go, zoned RA-2". She pulled the zoning off the county's public parcel viewer. The viewer is wrong. That district changed and the minimum lot size went up, so the split math doesn't work without a variance.

We caught it before it posted, but only because I read every caption. What I want is a workflow where a claim like that can't reach a post in the first place. Right now the contractor is inventing facts from a GIS layer she has no reason to distrust, and the reel is the most-viewed thing about my parcel by a factor of ten.

Has anyone built a source-of-fact sheet that actually survives contact with a content person on a deadline? And does the exposure sit with me, the listing agent, or her?

Rena Expert · Answer

Advertising responsibility for a listing sits with the licensee and the brokerage under state real estate advertising rules, and those rules differ state to state, so the answer to your last question depends on where the parcel is and what your listing agreement says. Practically, the agent's brokerage is the one with E&O and the one a buyer's attorney writes to. A contractor billing $250 a package almost certainly carries no professional liability, so an indemnity clause in her agreement is a piece of paper with nothing behind it. Verify that with your own counsel rather than with a forum.

The workflow fix that holds up is a one-page fact sheet you fill in, not her. Zoning district, source and date of the source, minimum lot size, road frontage, utilities, anything about splits. Every line has a source. Her contract says she may only make factual claims that appear on that sheet, verbatim or narrowed, and anything else goes out as a question to you. Then a standing rule: no number, district code, or use claim in a caption without "buyer to verify" attached to it in the same sentence. Captions get truncated, so putting the qualifier at the end or in a comment is worthless.

The thing that will bite you before the zoning claim does is the flying. Commercial drone work in the US requires the operator to hold a remote pilot certificate, and airspace authorization if the parcel sits under controlled airspace. Ask her for the certificate number and whether she carries hull and liability coverage, and confirm the current requirements directly rather than assuming her setup is compliant. A $250 package rarely includes any of that.

ehernandez74 · Answer

The GIS lag is the part I'd been assuming away. Our county viewer still shows a parcel two roads over in the old district and the rezoning went through well before I started tracking it. Nobody updates the layer on a schedule you can rely on. I've started saving a dated PDF of the zoning verification letter for each parcel I'm watching, and that's what I'd hand a content person, not a link to the map.

paulgrant17 · Answer

Does "buyer to verify" in a caption actually do anything if the reel's voiceover says the same claim with no qualifier?

Contractor's land reel said "four lots ready to go" off the county GIS layer

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