My agent's listing photos are worse than the ones I took on my phone. Do I pay someone $350 to fix it?
First rental I'm putting on the market to lease, small two bed in a decent suburban pocket, asking $1,650.
The agent handling it sent me the listing draft. Eleven photos, four of them of the same corner of the living room, one with a laundry basket in frame, and a description that reads like it was generated and never touched. "This charming residence offers a wonderful opportunity for the discerning tenant." It doesn't mention the new HVAC, the fenced yard, or that it's four blocks from the elementary school, which is the whole reason a family would rent it.
I found a local content person who does listing packages. $350 for photos, a floor plan sketch, a 40 second walkthrough video, and rewritten copy. She has maybe 900 followers and the samples look clean and honest, no fisheye distortion.
My math: at $1,650 a month, one extra week of vacancy costs me about $380. So if the package cuts a week off, it pays for itself. That's the argument I'm making to myself.
What I'm stuck on is that I'm paying the agent a fee already and part of what I thought I was paying for was marketing. Asking her to redo it feels like the right move and also feels like starting a relationship by telling her she's bad at her job. And I don't know if $350 of content actually moves a $1,650 rental, or whether rentals at this price just lease off the portal regardless of how the photos look.
I need to decide in the next few days because it's sitting vacant now.