When an AI-drafted caption goes straight to the feed with no review
Take a caption on a rental listing that reads ideal for a young professional couple, walk to the brewery, drafted in an AI tool by a content contractor and published without review because the scope of work allows it. Two questions worth working through in a setup like this. If the management agreement puts the advertising obligation for units on the manager, and the contractor agreement has a one line indemnity with no insurance requirement sitting behind it, does media or professional liability coverage actually exist for a solo content contractor, and does it cover advertising claims? Second, if the page turns out to sit under the contractor's own business email rather than the company's, that's worth catching before it's discovered mid-dispute. Structuring approval and account ownership up front is what keeps every caption from becoming a call to counsel.
