Which fee structure keeps an agent grinding for the last $200k?
A few years out from selling a house that will list somewhere north of $3M, and the fee structure is the question I keep circling back to.
On a straight percentage at 2.5%, the lister earns $75k at $3M and $100k at $4M. That means the agent's marginal take on pushing price is 2.5 cents per extra dollar. Percentage gets defended as alignment. The counterargument is that 97.5 cents of every extra dollar is mine, so the agent's reason to grind two more months for another $200k is thin next to the cost of carrying an unsold listing and a shrinking buyer pool.
Flat fee flips the incentive. Agree $80k up front and every extra week of marketing spend and showings eats into a fixed number. That can buy me a fast clean sale at a price I'd have taken anyway. It can also mean the first acceptable offer gets pushed at me hard.
The third structure I see written up is a base percentage plus a bonus above a target. Say 1.5% to the target, then 10% of everything over it. Sharp marginal incentive, and it hands the agent a strong reason to argue the target down on the day we set it, when the comps at this price level are four sales in two years.
I don't know which of these survives a real luxury listing where the actual buyer pool is a dozen people and most of the work is knowing which of them are shopping this year. What would you sign.
Selling a $3M to $4M house, how would you rather pay the listing side?
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