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LossLuxury Wholesaling

Lost a 1.8M contract this week because I waited too long to tell my buyer the real condition

Found the property in March, a 6-bedroom in the hills outside Asheville, seller wanted 1.55 and I got it under at 1.62 with a 30k deposit I had help funding. Buyer I brought in was serious, had done two deals above 1.2M before, and he toured it in person the second week. Thing is, I knew the foundation had a documented issue from a 2019 inspection the seller gave me, and I held that back while I was still figuring out what it would cost to fix. Contractor I got out there said 90 to 140k depending on what they found once they opened it up. By the time I told the buyer the full picture, he had already talked to his own inspector and the number he heard was 180k minimum. He walked. Seller's attorney sent a notice of default five days later and my funding partner is now asking hard questions about the 30k. I don't think I broke anything legally but I handled the disclosure timing badly and it cost me the deal. Nobody on the buyer side wants to hear about a problem after they've already started forming their number in their head.

5 replies

That last line is the whole lesson right there. Once a buyer builds their internal number, any bad news after that reads as a betrayal, not new information.

The thing people don't talk about at this price point is that serious buyers above 1.2M almost always have a structural engineer in their contact list, not just a home inspector, and those guys talk to each other. Your 90-140k and his 180k minimum were probably the same range described differently, but he heard yours second and that's what killed the trust.

Front-load every known defect in the first conversation, before the tour, because at 1.5M+ the buyer's ego is as much on the line as his capital and he will not forgive feeling managed.

Had almost the exact same situation in 2021, commercial fourplex outside Charlotte, knew about a retaining wall issue from a previous inspection and sat on it for about ten days while I chased a second contractor quote. Buyer found out through his own due diligence, not from me, and that was the thing that killed it, not the wall itself, the sequence. He told me directly: the problem I can price, you hiding it I cannot. Lost a 22k assignment fee and my funder at the time pulled back on the next two deals we had lined up together, which probably cost me another 35 to 40k in opportunity. At 1.8M the stakes are obviously different but the dynamic is identical. Front-load the bad news and frame it yourself, because the moment someone else finds it first, you are not a wholesaler anymore, you are a liability.

Buyer anchored at 1.62 before the 180k landed, that sequence never recovers. What was your timeline between getting the contractor number and telling him?

The 30k exposure is the real problem here, not the lost assignment fee. I had a funding partner pull out of a smaller deal in Hendersonville in 2022 over a $12k deposit dispute and the relationship cost me three referrals over the next eighteen months, which hurt worse than the deposit itself. Get ahead of your funding partner before they start talking to other people in your network.

The gap between your 140k ceiling and his 180k floor is what actually killed it, not the timing alone. If you'd walked in with your contractor's number upfront, you had room to negotiate the spread into the price and he probably stays in the deal.

I held back a septic condition on a 340k property outside Knoxville in 2022, not maliciously, just wanted my own quote first, same logic as you. Buyer found it through his due diligence before I disclosed and I lost not just that deal but that buyer permanently, and he had been a repeat.

At this price point buyers have more resources than you do and they will find it faster than you expect.