Day 46, seller won't cut, and I have to tell my team something Monday
Listing is a 3,900 square foot custom on 1.4 acres, edge of a good school district, listed at $1,149,000 in early spring. Comps supported 1.05 to 1.12 depending on how you treat the finished basement, and the seller took the top of the range plus a stretch because a neighbor got a stretch price in 2022.
Where we are at day 46:
21 showings, 4 second showings, zero offers Marketing spend out of my pocket so far: $4,180 (photography, drone, floor plan, print for the two open houses, paid social) Feedback is consistent and boring. Everyone says the price, three people said the primary bath, nobody said the location Two buyer agents told me directly their clients went 60 to 80 under on other houses Seller signed the compensation authorization at 2.5% to the buyer side, which is standard here and is being communicated by phone and on our brokerage's listing page, not in the MLS
The seller's position is that spring is late this year and we should hold. He's not wrong that inventory in this price band is thin, four active above a million in the submarket.
Three things on the table:
- Price correction to $1,079,000. My honest comp read says that's where it trades, and a 6% cut at day 46 reads as a real move rather than a nibble.
- Withdraw and relist to reset days on market. My MLS has rules about this and I want to be careful, they differ by MLS and I'm not going to pretend the reset is free.
- Increase the buyer-side compensation to 3% and market that to the agent pool. Cheaper than a price cut in raw dollars, $5,745 versus $70,000.
Option 3 is the one I keep circling and also the one I trust least. If the objection is price, paying the buyer's agent more doesn't change what the buyer thinks the house is worth. But it does change which houses get shown on a Saturday.
What I don't have is a good read on whether option 3 ever moves a listing that's genuinely 6% over, or whether it just costs the seller money on the way to the cut he'll take anyway.